WORKING GROUPS
MEDIA + Messaging
MANDATE
Give voice to the vision of XRLA by:
Developing narrative, supporting rationale, framing language and external communications standards.
Creating and carrying out a media plan coordinated with our other working groups.
Developing press relations to communicate our vision and upcoming actions (including press releases, talking points, and all other contact with journalists).
Creating, analyzing, assessing, and posting content, and interacting with followers on social media accounts.
Creating and maintaining central repositories for media, and onboarding responsible users.
Composing email newsletter and tracking and analyzing newsletter engagement.
Creating and maintaining content for all XRLA websites.
Generating other written and visual media as needed including video, audio, apps, etc.
BASIC INFORMATION:
Coordinators of this working group: M.E (internal) and Eric (external)
(Mattermost: @m.e and @eric-g)
KEY MESSAGING
“Want to know how to talk about Extinction Rebellion? Read the Key Messaging document for tips on how to effectively communicate about XR and the climate and ecological crisis.”
Planning an action and want support from M&M?
Fill out the Action Intake Form. Answer questions 1-14 detailing the name of your event, the date, and how M&M can support you with flyers, spokespeople, live streaming, and more. (seems like a good idea, but who manages this?)
Other ways we can help YOU:
Need someone to design a flyer, poster, or graphic? Put in a request:
Want to post your event on the XRLA website, newsletter, or social media?
Want to add something to the newsletter?
Message Newsletter Coordinator @zac.rigg
Doing an interview and want tips on talking points? Or are you looking for someone to interview?
Message PR Shepherdess @ayg_la
Need to add photos or other media from an XRLA event or action to our digital archive?
Message Data Wrangler @cx
Anything else?
Want to join the Media & Messaging working group?
Email us! media.xrla@protonmail.com